Electric Muse was founded in Singapore in 1998 with Shueh-li Ong as Director and Business Development Manager, and Michael Spicer as Consultant. Shueh-li and Michael had an interest in building and marketing music technology for music applications. In time, demand for this business grew to include live performance, education and show design and planning, along with their reputation for the ability to extend the musical norm in live performance.
backgrounder – australia to singapore
Shueh-li and Michael first ventured into business together with Multimedia Creative Concepts in Australia, involving Film/TV Music, Music Synthesis and Technology, Computer Music Composition and Computer Animation.
During the IT boom in Singapore, they were invited by a multimedia company to apply their expertise. Shueh-li led the Marketing Department, whilst Michael designed specialised audio applications as Senior Software Programmer.
Though nascent, the internet and e-commerce was growing at a rapid pace. Deciding they could utilise their combined skills better and in the music-edutainment gaming sector, Shueh-li proposed the formation of a Special Projects Department to build a series of games. While concurrently heading the Marketing Department, Shueh-li was tasked with the survival of the new department by taking on its business dealings as well as to provide: curriculum direction, story-boarding, character (named after her favourite rocks, the Agates) and game planning, UX, 2D-3D animation and voice over direction, and music content. Michael as Project Leader, jumped on R&D into virtual musical instruments, algorithmic composition and the subsequent cyber playhouse for experimental research. The series of Music Edutainment CD games garnered several awards.
When it came time for Shueh-li and Michael to depart from this multimedia company, it was with a vision that was to be Electric Muse.
from singapore to usa and beyond
In 2003 Shueh-li’s exploration into new sound design and performance/recording methods, and her work on the theremin and guqin, led her to produce and fund “Shueh-li’s Xenovibes”. The album release and concert of the same name premiered in 2004 at the Old Parliament House in Singapore. Xenovibes was to be the new progressive sound with live virtousic performance ideals, and to tie in popular music with the new tech edge. The show led by Shueh-li, featured Michael Spicer, Jeff Long and John Anthony Martinez who flew in from the U.S. to participate.
“I felt like I was in New York or Chicago; the energy and want of the crowd because the performance was so addictive and interesting. This was one of the first events I’ve experienced in Singapore over the past 6 years that engaged a respect firstly for its cutting edge contemporary artistic exploration, and secondly a parallel high entertainment. Shueh-li is a truly amazing talent; informed, professional, warm, diverse, exciting, inspiring.” ~ Art Monthly Australia, 2004.
In 2005 Shueh-li moved to be based in the U.S. when awarded a visa given only to Artists of Extraordinary Ability. Xenovibes U.S. was then made possible through the alliance between Electric Muse and Fingerfoot Music Publishing. * Fingerfoot Music Productions was formed late 2004 in the U.S. to pursue this alliance; Electric Muse has ceased business ties with this alliance since 2010.
Electric Muse is a member of COMPASS Singapore (since 2000) and Electric Muse U.S. is an artist and publisher member of ASCAP (2008).
Shueh-li has produced 4 albums to date, and her theremin playing features on the 2020 Latin Grammy and 2021 American Grammy winning album La Conquista Del Espacio by Fito Páez, an indie sci-fi film, contemporary classical and theatrical productions, and several prog-rock albums. Her work adventures are documented on her website.
Michael is now Senior Lecturer, after retiring from his position as Chair of the Diploma in Music & Audio Technology course at the Singapore Polytechnic.
Please contact Shueh-li with invitations to collaborate, writing commissions, consultancy work and educational outreach opportunities.
* Fingerfoot Music Productions does not represent Electric Muse nor its associates. Business dealings ceased in 2010. Please do not hesitate to contact us for any clarification.